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adidas and All Blacks join the fight against marine plastic pollution with the release of the first-ever adidas rugby Parley collection

adidas and the All Blacks are joining forces in the fight against marine plastic pollution with the release of the first ever adidas Parley rugby collection made from Parley Ocean Plastic™. The range includes two All Blacks Parley training jerseys, a Parley tee, a Parley hoodie and Parley shorts and is the latest collection in the adidas x Parley partnership which is aimed at highlighting the environmental impact plastic waste has on our oceans and harnessing the power of collaboration,...

adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport

PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...

Born from Brooklyn: adidas Basketball collaborates with local athletes to create Marquee Boost, Pro Vision and N3XT L3V3L, featuring new LIGHTSTRIKE Cushioning

Built in partnership with the adidas Brooklyn Farm and born from local insights, new styles will be available to purchase during 24-hour hype drop December 1 st BROOKLYN, New York, November 27 th...

adidas Golf reveals apparel for 100th PGA Championship

CARLSBAD, Calif. – (July 31, 2018) – The stage is set for the year’s final major. Players will head to the difficult Bellerive Country Club in St. Louis in hopes of raising the Wanamaker Trophy....

adidas assembles a team of the World’s most influential creators from across sport culture to prove creativity is the answer

56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer “Creativity is the Answer” is the brand’s most personal...

LA Trails - Wear Your Story

Sometimes it’s a new trail, a new adventure, or a new challenge. Sometimes a renewed perspective, or a different frame of mind. Sometimes, it’s just about keeping things simple...

adidas Running releases the next generation of the AlphaBOUNCE Beyond

Herzogenaurach, March 27, 2018 – Today, adidas Running released the evolved AlphaBOUNCE Beyond , a silhouette built to enable athletes to break beyond their potential and experience limitless performance. Fusing progressive design, leading functionality and aesthetics, the silhouette is designed for athletes who dominate the game and use running as a training tool to become the best on the field. To celebrate this and challenge the Alpha athlete to incorporate more running into their...

adidas Football reveals new Cold Blooded Predator 18+

- New boot is part of the Cold Blooded pack available in stadium, cage and street versions - - Cold Blooded Predator 18+ is the first new colourway of the re-released Predator and features a bold...

The Boulder Bond

New York City is as much a state of mind as it is a physical environment. This is a shared belief within the Brooklyn Boulders community. A positive place where cultures clash in the best possible way

adidas unveils Welsh Dragon-Inspired official match Ball for the UEFA Champions League Knock out stages and final

With the UEFA Champions League returning for its crucial final stages, adidas today unveiled the Official Match Ball that will be used as Europe’s best teams compete for the trophy. Celebrating the nation of Wales, which will host this year’s final, the ball’s unique design features a striking dragon print – inspired by the national emblem, which famously features prominently on the Welsh flag. The adidas team, who travelled to Cardiff as part of the design process, drew inspiration from the...

Mother Nature Tackles The Superlight Range

adidas Rugby has today unveiled the ‘Elements Pack’, a striking update to its industry leading Superlight range. The four models in the range, specifically designed for each position on the field, have received a graphical treatment inspired by the natural elements Earth, Fire, Ice and Wind. The adipower Kakari Force is the ultimate boot for the tight-five and features the element of Earth, symbolising the strength and stability needed to dominate the scrum. The Kakari Light , made for loose...

New All Blacks jersey the strongest and most innovative ever

adidas has today unveiled the new All Blacks jersey – taking on-field technology to a new level with unique features, such as a ground-breaking chassis system and new fabric innovation. The jersey will be seen on field for the first time when the All Blacks play Ireland in Chicago on November 5 th . The adidas research and development team says the jersey is ‘the strongest we have ever produced’ with a design aimed at helping the team maintain their number one position in world rugby. The...

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