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adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport

PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...

adidas Assembles a Team of the World’s Most Influential Creators from across Sport Culture to Prove Creativity is the Answer

56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer “Creativity is the Answer” is the brand’s most personal...

LA Trails - Wear Your Story

Sometimes it’s a new trail, a new adventure, or a new challenge. Sometimes a renewed perspective, or a different frame of mind. Sometimes, it’s just about keeping things simple...

adidas Running Releases the Next Generation of the Alphabounce Beyond

Herzogenaurach, March 27, 2018 – Today, adidas Running released the evolved AlphaBOUNCE Beyond , a silhouette built to enable athletes to break beyond their potential and experience limitless performance. Fusing progressive design, leading functionality and aesthetics, the silhouette is designed for athletes who dominate the game and use running as a training tool to become the best on the field. To celebrate this and challenge the Alpha athlete to incorporate more running into their...

adidas Football Reveals New Cold Blooded Predator 18+

- New boot is part of the Cold Blooded pack available in stadium, cage and street versions - - Cold Blooded Predator 18+ is the first new colourway of the re-released Predator and features a bold...

The Boulder Bond

New York City is as much a state of mind as it is a physical environment. This is a shared belief within the Brooklyn Boulders community. A positive place where cultures clash in the best possible way

adidas Unveils Welsh Dragon-Inspired Official Match Ball for the UEFA Champions League Knock Out Stages and Final

– Ball design is inspired by famous national symbol of Wales – – Ball will be used during the knock-out phases and final in Cardiff – – Design from the ball also features in new limited collection...

Mother Nature Tackles The Superlight Range

- adidas introduces new graphical treatment to rugby boot range - - All Blacks showcase new range vs. Ireland on Soldier Field, Chicago - Saturday 5 th November, 2016 - adidas Rugby has today...

New All Blacks Jersey The Strongest and Most Innovative Ever

- New fabric and intelligent design offer unrivalled strength - - Tested during Rugby World Cup and 2016 season - lauded by players – - All new rugby specific collar - - Design delivers...

The #ForceOfBlack rolls into London

adidas celebrated the All Blacks arrival to London with an all-day activation. Fans were challenged to take on the #ForceofBlack and were given the chance to meet some of the best rugby players in...

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