adidas Barricades Novak
The video 'Novak Djokovic – performance meets personality' examines the two sides of Novak's personality, the off-court joker and the very-focused on-court tennis superstar. The video shoes how these two sides allow him to deal with the intense pressure of playing one of the most mentally demanding individual sports in the world.
The video follows Novak on a regular training day and gives an insight into his intimate relationship with his team and driven attitude to training.
Known for his laid back off court attitude, Novak Djokovic has succeeded in meeting his goal of being the world number one during a period recognized as one of the greatest in Tennis' history. His success recently saw him became only the ninth person to be ranked world number one by the ATP for more than 100 weeks.
His success has come through mental preparation to ensure a complete balance so that his on-court focus never falters.
Djokovic has worn adidas Barricades his entire career and has won six Open championships wearing the iconic adidas Tennis trainer, including this year's Australian Open. adidas signed an official contract with Djokovic in May 2013.
Ole WesterholtBrand Communications TennisGermanyOle.Westerholt@adidas.com+49 9132 84 5758