• 12-SEP-2017

Tango Squad Creators Take Over Real Madrid Training Facility in New adidas Campaign

Sport17 September PR Still 1 Aug10
  • Group of young soccer players from adidas Tango Squad star alongside Zinedine Zidane and Marcelo in campaign -
  • adidas recognizes creativity as the difference maker in an athlete’s game and tapped some of the most creative athletes in sport today – Tango Squad – celebrating the future of soccer coming from the street -
  • Video features young amateur players from UK, Spain, Mexico, France, Germany and Italy -
  • This is the latest chapter in adidas ‘Here to Create’ series that celebrates the use of creativity in sport 

Portland, Ore., September 12, 2017 - Real Madrid stars Zinedine Zidane and Marcelo have been joined by a group of young amateur soccer players as the stars of a new campaign from adidas celebrating how creativity in sport can get you noticed.

In the campaign film, the players from the UK, Spain, Mexico, France, Germany and Italy are seen using Real Madrid’s renowned training facility in a bid to showcase their creativity. Zidane and Marcelo watch on as the players sneak into the facility, play soccer through the hallways, replace the jerseys of Real Madrid’s star players with their own shirt and even produce a bold trick on Marcelo as he confronts the group on the training pitch.

Following chapters in ‘Unleash Your Creativity’ and ‘Create Positivity’ the latest campaign features a group of adidas Tango Squad players – soccer obsessed 16-19 year olds living in 15 cities worldwide – showcasing how creativity in sport can change everything.

The film is the latest chapter in the Sport17 ‘Here to Create’ brand campaign designed to celebrate the role of creativity in sport. The campaign underlines the brands position as the Creator sports brand, highlighting athletes who express their creativity in their game, life and world.

Ryan Morlan, VP of Global Brand Communications for adidas, said:
“As the Creator sports brand we believe an athlete’s imagination and creativity can take them further than their body or mind alone ever can. ‘Creativity Gets You Noticed’ builds on this belief by showing how a group of grassroots athletes can harness the power of creativity to redefine how to get noticed.”

As part of the brands open source strategic approach – a process of co-creation with athletes, customers and partners – the concept will also extend to adidas owned channels including adidas.com. The website will be redesigned to appear as though the Tango Squad players have designed it themselves, with their faces replacing the likes of Leo Messi.

The campaign launches today, Tuesday, Sep. 12, and will rollout globally over the coming days. Join the ‘Here to Create’ conversation via #HereToCreate on Instagram​, Twitter​ and Facebook channels. The latest film, as well as all previous instalments, can be found at www.youtube.com/adidas and www.adidas.com/heretocreate.