latest news

  • adidas unveils adiPower pre-cooling concept for the 2014 FIFA World Cup

    adidas today launched its new adiPower pre-cooling vest and sleeves ahead of the 2014 FIFA World Cup, which will be worn exclusively by players from nine adidas federations at the tournament including

  • adidas Kicks Off 2014 FIFA World Cup Countdown

    Today kicks off the final countdown to the 2014 FIFA World Cup where adidas will be center stage. This summer, adidas will give fans around the world access to the tournament like never before, conne

  • adidas Debuts World Cup TV Spot Starring Lionel Messi

    During halftime of the UEFA Champions League Final on May 24, adidas will debut their latest 2014 FIFA World Cup television commercial starring Lionel Messi, Dani Alves, Bastian Schweinsteiger, Mesut

  • adidas Unveils the 2014 FIFA WORLD CUP Battle Pack Collection

    PORTLAND, Ore. – May 12, 2014 - A month before the 2014 FIFA World Cup kicks off, adidas today unveiled the Battle Pack cleat collection.adidas Battle Pack features a new cleat from the brand's five s

  • adidas brazucaCam Visits the US

    adidas Soccer's brazucaCam is touring the globe leading up to the 2014 FIFA World Cup in Brazil and the latest stop on the journey is the United States. The innovative camera-ball, which captures 360

  • The Journey of @brazuca

    As part of adidas Soccer's 2014 FIFA World Cup lead up, we've developed an innovative camera-ball – the brazucam – which captures 360º views through six different lenses.This ball is currently traveli

  • adidas Unveils Earth Pack Cleat Collection

    adidas today officially unveils the Earth Pack: a new series of cleats inspired by Brazilian rainforests. The Earth Pack is a collection of uniquely designed cleats for each of the four main silos:

  • adidas Soccer Launches Carnaval Pack

    With the 2014 FIFA World Cup kicking off in less than 100 days, adidas Soccer unveils the Carnaval Pack, inspired by Brazil's most iconic celebration.Debuting this week on the feet of adidas' Brazilia

  • adidas Unveils New World Cup Away Kit for Colombia

    didas introduces the new Colombian away jersey, which the national team will wear for the 2014 FIFA WORLD CUP BRAZIL™. The new away jersey will have its official on pitch launch on the upcoming when C

  • adidas Unveils New World Cup Away Kit for Japan

    adidas and the Japan Football Association (JFA) are proud to release the new official away uniform for the Japan National Football Team, as the squad prepares to compete in the upcoming 2014 FIFA Worl

  • adidas Unveils New World Cup Home and Away Kit for Nigeria

    adidas, the leading global football brand, earlier today revealed the new Nigerian home and away kits for the forthcoming 2014 FIFA WORLD CUP BRAZIL™ This season's home kit departs from the traditiona

  • adidas and the Mexican Football Federation introduce the new national team away kit

    adidas presents the official away kit of the Mexican national football team for the 2014 FIFA WORLD CUP BRAZIL™The new away kit of the Mexican team stands out through an innovative combination of red