adidas designers used body mapping and thermal imaging to determine where athletes need the most breathability. Burnouts are strategically located in high perspiration zones on the back, chest and shoulders to allow for increased air flow, enhanced cooling and accelerated drying time.
"adidas brings intuitive technologies to life that benefit athletes through every step of their training," said Kate Ridley, vice president of training at adidas America. "Climacool Aeroknit rewrites the playbook in terms of breathability."
Climacool Aeroknit's unique burnout fabric uses a cotton/polyester blend for a soft touch and comfortable fit. A pre-dyed screen printing process uses ink to dissolve the cotton in specific areas, exposing the polyester underneath and opening up the fabric structure to enhance ventilation.
"Every minute of every day is for the taking – even in the offseason," said DeMarco Murray, running back for the Dallas Cowboys. "Climacool Aeroknit keeps me cool and comfortable when I hit the gym so I can train harder and come back even stronger next season."
The Climacool Aeroknit collection, which includes tees, tanks and shorts in 10 heathered colors for men and four colors for women, is available now from $28 to $35 on adidas.com and at select retailers nationwide.
Follow the conversation on Twitter at @adidasUS and #Climacool.
Caitlin AlbaughRunning PRUnited Statescaitlin.firstname.lastname@example.org 234 4554
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