• 06-NOV-2017

adidas Disrupts ComplexCon with Expo '17

-adidas takes over ComplexCon with a curated universe of discovery and an immersive experience of sight and sound-
-adidas is joined by its creative collaborators, N.E.R.D, Pusha T and have a good time to celebrate EXPO‘17-
-adidas hosted a Rarities and Exclusive raffle offering fans a chance to win unreleased and one of a kind items-

(Long Beach, CA, November 5th, 2017) – adidas EXPO‘17 took over ComplexCon with a curated universe of discovery of their most rare and exclusive product. Joined by the brands creative partners and visionaries Pharrell, N.E.R.D, Pusha T, A$AP Ferg, Playboi Carti, bringing to life an experience in a way only adidas can.

Recognized as a cultural moment in streetwear and for the sneaker industry, ComplexCon served as the ideal platform to connect with an engaged audience and celebrate adidas’ inherent connection to music, culture and style all while putting the brand’s DNA on display.

EXPO’17 highlights:
  • Long time creative partner Pharrell Williams celebrated the pre-launch of his newest collection along with fellow band members Chad Hugo and Shay Haley, each hosting the ‘Rarities and Exclusives’ raffle by giving away items from their collection and greeting fans who previewed their latest track.
  • Hip hop artist, collaborator and GOOD Music President, Pusha T, celebrated the launch of his newest adidas Originals Pusha T EQT Support Ultra ‘King Push Bodega Babies’ with a special appearance and merchandise signing.
  • Special edition NMD and EQT footwear silhouettes, EXPO ’17 apparel merch and have a good time collection were available exclusively at ComplexCon
  • Un-released styles and one of a kind items were offered through Rarities and Exclusives raffle