adidas Originals Introduces: Pride Pack
adidas Originals celebrates LGBT Pride this month with the release of a limited-edition footwear series- The Pride Pack.
adidas Originals has taken three of the brand's most iconic silhouettes and re-imagined them for this special delivery. Replete with detail, each style in the pack draws inspiration from the LGBT pride rainbow flag, a symbol of equality and inclusiveness that signifies the diversity of the LGBT community.
Texture and movement are captured in each iteration; multi-colored paint trickles through the perforations in the Stan Smith; the upper of the adilette Slide is saturated in varying hues, leaving the three stripes fully visible; and the Superstar's sole is doused in paint splatter, giving the impression of having stomped through a spectrum of color.
This attention to detail extends to the inside of the Stan Smith and Superstar models as well, with both styles featuring vividly, color-saturated insoles.
To help commemorate the launch, adidas will be donating a portion of the Pride Pack's sales to its hometown neighbor, Portland's New Avenues for Youth, a local advocacy group that helps empower homeless and LGBT youth to build life skills for a successful future.
Additionally, adidas is teaming with Portland Monthly as a sponsor of the magazine's LGBT Pride Celebration, Flare, who will donate a portion of the event ticket sales to area LGBT charities.
Launching June 6th, the adidas Originals Pride Pack will be available at adidas Originals stores, adidas.com/originals and select adidas Originals retail partners. Links to product imagery, can be found below.
Pride Pack Superstar - $ 100
Pride Pack Stan Smith- $ 100
Pride Pack adilette Slide- $ 50
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367
more from latest news
University of Miami Football and adidas Unveil Special Edition 2018 Uniforms Featuring Parley Materials Made From Upcycled Marine Plastic Waste
adidas Soccer Reveals New UEFA Champions League Official Match Ball
adidas Partners with Twitter to Live-Stream High School Football Games in New ‘Friday Night Stripes’ Series