• 26-MAY-2015

adidas Takes Shoes Off Runners' Feet In Boulder In Exchange For Greatest Running Shoe Ever

adidas is confident that it has the greatest running shoe ever. To prove it, as 50,000 runners took on Boulder this Memorial Day, adidas took to the streets to ask racers to exchange the shoes on their feet for Ultra Boost, the brand's most technically advanced running shoe with Boost cushioning technology.

Pairs were gone in under two hours. "These are comfortable right out of the box," said one runner. "I'm actually obsessed with the look," another mentioned. "I feel like I could run this again in these."

adidas is donating old pairs to Soles4Souls, an international non-profit organization committed to fighting poverty through the distribution of shoes and clothing.

Called "truly the industry leader" by Runner's World, Boost provides the highest energy return of any other shoe on the market, performing better than almost 800 shoes the magazine tested. adidas Ultra Boost is available for $180 on adidas.com.

Follow the conversation at Facebook.com/adidasRunning and on Twitter @adidasrunning and #ultraboost.