adidas Brings Hip-Hop Group Far East Movement to Local High School for Surprise Concert



adidas and hip-hop group Far East Movement popped into Franklin High School in Los Angeles for a surprise performance and to capture local kids’ game faces for the chance to be in a special adidas commercial. While Far East Movement rocked the stage, adidas captured game face photos for the new “all adidas” campaign, which celebrates the passion athletes, musicians and artists put into their game. The campaign celebrates the game face – the look of glory or defeat we reveal at the most pivotal moment in the game. Fans of all sports and passions can visit adidas on Facebook to submit their best game faces for the chance to be in the commercial. For details, visit:
Far East Movement performing at a local Los Angeles high school for more than 300 fans while adidas captured kids' game faces; Far East Movement sound bites.
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  • Michael Ehrlich
    Director of Public Relations
    United States
    971 234 2214