In Time to Defy the Desert, adidas Brings Sport to the Intersection of Culture and Creativity
adidas Running Introduces First Ultraboost with Clima Ventilation Technology at an Experience in the Desert April 12 and 13
Portland, Ore., April 9, 2018 – adidas announces the early drop of Ultraboost Clima, the first Ultraboost silhouette to feature moisture-wicking Clima yarns in key sweat zones within an open structure Primeknit upper. A breathable cage made of the same material replaces TPU to provide stability and the Primeknit upper features a looser weave for high air flow.
Available a day before retail, the most breathable Ultraboost yet can be purchased at adidas Running’s Clima Experience pop up in the middle of the Palm Springs desert for travelers on their way to the 2018 Coachella Valley Music and Arts Festival on April 12 and 13.
Like the shoe’s triple black silhouette, an Instagramable stark but sleek all-black structure will sit on 100 acres against a mountain landscape off the 10 freeway at Exit 117 (N. Indian Canyon Drive). Providing a respite from soaring temperatures on the road to one of the world’s largest music festivals, fans can stop by to experience the cooling ventilation of Ultraboost Clima and pick up light refreshments and exclusive giveaways such as charcoal lemonade, custom bandanas and other surprises. Two billboards miles away provide reminders and directions.
“adidas has to show up in the right way at the right times, bringing our best and most relevant products and experiences to moments that shape culture,” said Kelly Olmstead, vice president of brand activation at adidas. “We do this in ways that are meaningful by asking how adidas can bring something of value to Coachella and its guests and not looking at what the brand can get out of it.”
The Ultraboost Clima will be available for $200 at the desert Pop Up at 62950 20th
Avenue in Palm Springs in three colorways for men (triple black, triple white and grey) and two for women (triple white and grey) in Ultraboost X Clima. The pop up will be open from 10 a.m. to 6 p.m. PT on April 12 and 13. Pairs will be available on adidas.com
and in stores nationwide starting April 13.
Follow the conversation at @adidasrunning using #Ultraboost.