• 08-MAR-2013

adidas Introduces Crazyquick Footwear

adidas today introduces the Crazyquick performance footwear line, the latest innovation designed specifically to help make athletes quicker. The Crazyquick line includes basketball, football, running and training footwear giving athletes greater controlled flexibility, better traction and optimal foot lock-down.

"We designed Crazyquick based on athletes' insights," said David Baxter, vice president of sport performance for adidas America. "The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today's game. Athletes know quickness is the defining factor in what distinguishes them when they're on the field and court."


  • Madeline Breskin
    adidas PR Manager - Basketball
    United States