Adidas Is Most Talked About Brand At 2014 Fifa World Cup
In addition to on-field dominance of adidas teams and players, adidas is the most talked about brand during the tournament across all social media channels. adidas' #allin or nothing campaign is highlighted across Twitter, YouTube, Facebook, Instagram and Tumblr, posting a combination of planned, anticipated and reactive content during the World Cup.
adidas social followers across these platforms increased by nearly 5 million*, more than any other sports brand. adidas also brought the 2014 FIFA World Cup official match ball brazuca to life with the the @brazuca Twitter handle, gaining more than 2.75 million followers during the tournament (currently more than 3.25 million followers) becoming the fastest growing profile of the FIFA World Cup.
adidas' real time marketing efforts resulted in the fastest growing social community across all sports brands, showing a 54 percent (1,962,206 mentions) ** share of voice across all key platforms in the tournament, 20 percent higher than the nearest sports brand competitor. This figure includes 651,720 mentions of #allin or nothing on Twitter, more than twice as much as any other brand during the tournament.
On the field, adidas owns the highest scoring cleat of the World Cup – the adidas adizero F50 – with 46 goals to date and worn by three of the tournament's top scorers including James Rodriguez of Colombia, Thomas Müller of Germany and Lionel Messi of Argentina.
Fans can continue to follow the World Cup conversation socially via @adidasSoccer @adidasfootball #WorldCup #allin or nothing @brazuca and www.facebook.com/adidassoccer
For more information and images please visit http://news.adidas.com/US
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Michael EhrlichDirector of Public RelationsUnited Statesmichael.firstname.lastname@example.org 234 2214