adidas Originals = PHARRELL WILLIAMS ‘Dream/Awaken’ Pop-Up Shop
An Exclusive Retail Partnership for the ‘Pink Beach’ Collection with ‘Shop Nice Kicks’ in Los Angeles.
(PORTLAND, Ore) - adidas Originals announces ‘Dream/Awaken’, an exclusive retail pop-up shop in partnership with ‘Shop Nice Kicks’ for the adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection. The retail installation will reside in Downtown, LA and feature the entire men’s and women’s apparel/footwear range from the recently revealed adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ Collection. adidas Originals partners with ‘Shop Nice Kicks’ on the exclusive ‘Dream/Awaken’ pop-up shop to offer a fresh twist on the Los Angeles retail landscape, partnering with a disruptive retail brand to ignite the Downtown, LA sneaker scene. The ‘Dream/Awaken’ pop-up shop for the adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection will open to the public on Friday, May 13 starting at 11:00a.m. PST.
The ‘Dream/Awaken’ pop-up shop will also feature a social media led invite-only ‘creators lab’ comprised of local artists selected from a contest hosted by the @adidasOriginals Twitter channel. In the spirit of collaboration, adidas Originals will offer artists’ the opportunity to co-create on a special project in celebration of the recent launch of the adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection. The final project will be on display within the pop-up shop and profiled through @ShopNiceKicks and @adidasOriginals social media channels.
The ‘Dream/Awaken’ pop-up shop for the adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection will be open from Friday, May 13 – Sunday, May 15. Prices for the apparel and footwear will range from $50-$160.
For more information on the pop-up shop and/or if you are interested in attending the ‘creators lab’ experience, follow @adidasOriginals on Twitter for updates.
Duran BrownSr. PR Manager – Originals, NEO and Action SportsUnited StatesDuran.Brown@adidas.com971 234 4012
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