• 26-AUG-2016

adidas Originals and Urban Outfitters Celebrate 'We The Future' Campaign

Atmosphere 5
LOS ANGELES ( August 26, 2016) – Last night, adidas Originals and Urban Outfitters hosted an immersive concert experience in celebration of the 'We the Future' collaborative campaign. This special concert took place at the Mark Sennett Studios in Los Angeles featuring performances from Phantogram, River Tiber, Remy Banks and a special DJ set by Andre Power. The 'We The Future' Campaign features 19 creative minds who are shaping the future of our cultural landscape, defining style and signaling a new wave of budding creators.

The event featured an interactive virtual reality experience, offering guests an opportunity to create 3D portraits that were then projected onto a wall-sized digital canvas. Via a limited-edition ticket giveaway, 90 Urban Outfitters customers were granted access to the private celebration which featured a mix of local celebrities, fashion enthusiasts and friends of both brands. Guests witnessed an epic concert lineup with a headline performance from Phantogram, an American duo with a psychedelic sound coined 'new wave-trip-hop' by music critics. Prior to the headline performance, guests enjoyed the sights and sounds from River Tiber, a 24-year old Toronto musician and Remy Banks, a new-school rapper from New York City.

The 'We The Future' Campaign features a digital look-book shot by influential photographer Petra Collins featuring a cast of 19-models comprised of activists, writers, designers, stylists, artists, photographers, musicians and illustrators. The exclusive 'We The Future' campaign images can be viewed HERE.