-With Pharrell Williams, Cultural Director and Host Committee Chair of ComplexCon at the Helm, adidas Brings Collaborative Partners to the Sneaker Community, Including, N*E*R*D, Pusha T, Playboi Carti, Young Thug, among others-
-adidas Will Give Customers Exclusive Access to New and Limited Edition Product-
-adidas Transports Rarities and Exclusives to Cultural Convention-
Long Beach, CA, Nov. 2, 2017 – adidas announces its official ComplexCon programming, taking over the two day streetwear convention with an interactive and impressive lineup including limited edition sneaker styles, new collaborative product drops and appearances by adidas creative partners: Pharrell Williams, N*E*R*D, Pusha T, Young Thug, Playboi Carti, and more.
Inspired by the past to create the future, adidas’ presence at ComplexCon will bring together a collective of creators and collaborators to showcase the brand’s most progressive and innovative product while paying tribute to its authentic roots.
Product highlights to include: adidas by N*E*R*D performance collection, adidas Originals by Pharrell Williams NMD Hu sneakers, adidas Originals by Pusha T EQT Support Ultra ‘King Push Bodega Babies’, highlights from Y-3 S/S 2018 collection, adidas Originals by have a good time inaugural apparel collection and ComplexCon exclusive adidas merchandise.
Celebrating the brand’s rich archive and inspirations, Sr. VP of Global Design for adidas Originals and Style, Nic Galway and V.P. of Global Entertainment and Influencer Marketing, Jon Wexler will be showcasing some of their most coveted designs and personal adidas collections through an Oddities and Rarities exhibition. As part of the two-day programming, 200 ComplexCon attendees will have the opportunity to win their very own 3-stripe sneaker rarities at the “adidas Originals Expo ’17 Raffle of Rarities and Exclusives” event. To gain access to one of the 200 passes, they can get them from EXPO 17 gumball machines positioned throughout Complexcon.
“For the brand, this cultural moment is an extremely important opportunity for us to engage and excite our community by bringing the best of what we have to offer in terms of our brand history, product exclusives and collaborative partners to one place and time, drawing back the curtain and inviting the public to experience the brand in the most intimate way.” - Torben Schumacher, General Manager, adidas Originals and Style.
Creating a one stop shop destination for the ComplexCon goer, adidas will bring together the best of the brand’s products, creative partners and celebrated archive to create an unforgettable experience.