adidas Originals marks the start of summer with a bold new expansion of its ATRIC concept, bringing a raw, utilitarian design ethos to four essential 3-stripes silhouettes in a striking summer palette.
The latest release sees the NMD_R2, Swift Run, EQT Support ADV and adilette Sock models reimagined with the ATRIC philosophy, incorporating practical elements into their design to create form with functionality. Specifically, each shoe has been constructed from Primeknit infused with Merino wool, renowned not only for its aesthetic qualities, but also for its weather-resistant properties, protecting from wind, rain and other elements.
In the case of the NMD_R2, this sees the shoe’s clean, understated design elevated with premium materials, finished with essential details including contrast laces, molded heel tab, welded 3-stripes marks and an essential BoostTM tooling.
Next up, the simplicity of the Swift Run silhouette is bolstered by its high-end materialization, adding a utilitarian edge to the shoe’s clean combination of a one piece upper construction, minimalist lacing system and classic rubber outsole.
For the EQT Support ADV, the shoe’s hyper-futuristic design brings Merino Primeknit across the forefoot and tongue, countered with structural elements across the heel, and finished with vital EQT details including a TPU heel support, branding details on the tongue and heel, integrated 3-stripes lacing system and a classic tooling.
And finally, the adilette Sock pushes the shoe’s moccasin-inspired design to its furthest reaches, using a 360 degree moccasin construction to wrap the wearer’s foot in Merino wool Primeknit, countered by subtle details including a contrast heel pull tab.
Collectively, the pack brings the evolutionary side of ATRIC to the fore, using material and practical considerations to place classic adidas silhouettes in a whole new light. The result is a bold expression of the power of compelling design with uncompromised utilitarian edge.
Global Product Release: May 11th, 2018