For SS16 we see the return of HYKE's concept and character reworking adidas' iconic design into contemporary womenswear silhouettes. Using a clean palette of white and navy as its foundation, the apparel collection blends athletic design and fashion perspectives across a range of essential pieces, elevated through asymmetrical cuts, extended silhouettes and left-field constructions. Lightweight pieces including t-shirts, short-sleeved sweats and knit dress designs are accompanied by windbreakers, track tops and stylized bottom pieces as well as a range of accessories, culminating in a clean and collected range with authentic sportswear elements.
Continuing the collection's theme, a range of footwear silhouettes is offered alongside the apparel in complementary colorways. Three-stripes icons such as the adilette, Haillet Hi and Micropacer receive a strong collaborative treatment, counterbalanced by unique reinventions of archive designs that bring multiple elements into singular, breathtaking new silhouettes. Viewed as a whole, it's a strong continuance of the original endeavor of adidas Originals by HYKE – classic sportswear transformed by progressive design.
PRODUCT RELEASE: March 16, 2016
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367
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