For Fall/Winter 2017, adidas Originals makes a statement with the return of an Eighties icon. An original reimagined for today takes on a new status for the street.
Originally breaking ground in 1984, Forum changed the game with an athletic design created to provide essential needs for the court. Rooted in sport, the future of Forum takes shape in two new footwear iterations and an apparel range of nostalgic sportswear for men and women. In a dialogue authentic to Originals DNA, the franchise resonates with the street culture and music of the 1980’s creating an icon for a new generation.
Evoking the spirit of Forum, the imagery brings to life the weight of status the franchise carries. Street status is leveled through individual attitude - Forum makes a statement without saying a word.
The campaign was shot in the British countryside; on-model shot by James Pearson Howes, still-life footwear shot by John Short.
Global Product Release: November 9th, 2017