(Herzogenaurach, March, 2018) – adidas Originals joins forces again with Parley for the Oceans, and present a collaborative edition of the NMD_CS1 silhouette which reflects the two brands’ commitment to tackling marine plastic pollution.
Sticking to the NMD_CS1’s original, minimalist design, the NMD_CS1 steps out in a one-piece Primeknit construction with a contoured, sock-like fit. A closer look, however, reveals that the Primeknit has been constructed using Parley Ocean Plastic™ yarn, up-cycled plastic waste that is intercepted from beaches and coastal communities-before it reaches the ocean.
In keeping with the colors of the Oceans, the NMD_CS1 Parley is rendered in a clean Blue colorway with contrast black striping details, finished with a branded woven heel pull. This is then placed atop a classic white NMD Boost tooling, complete with tonal white EVA insert plugs and a recycled rubber outsole.
The end product is a clean expression of the Parley identity and another step toward raising awareness of the environmental issues affecting our seas and oceans every day.
Parley is the global network where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. Together with adidas Originals, their cause is to engage those who mold reality in the Parley AIR Strategy to create change, widen the conversation and grow the movement. The Parley approach goes beyond the traditional community of conservationists and environmentalists with a model that brings the cause to the world of contemporary design, lifestyle and, in this case, footwear. Parley and adidas Originals share common values in authenticity, originality and creativity.
Global Product Release: March 31st, 2018.