Portland, Ore.: adidas Running today revealed the new adidas PureBOOST shoe. Inspired and created for runners who treat every run as a chance to explore, PureBOOST features a versatile, agile and adaptive design to enable runners to endure anything the city environment has to offer.
PureBOOST features an 8mm heel lift and progressive sculpting of the BOOST midsole, with a wider forefront for optimum support when navigating turns – perfect for running around sharp city corners. The outsole is also built for the specific requirements of street running, with the rubber extended on the medial side for additional support and to protect against the elements of the city. The stretch web design provides superior grip, while allowing the foot to work in harmony with the BOOST midsole.
Meanwhile a new knit upper incorporates a highly adaptive upper that moves with the runner’s gait. A new double wrap tongue construction provides support but also allows the foot to move in harmony with the upper.
adidas’ sport science team and research with the ARAMIS product testing system, a motion tracking technology that enables a detailed analysis into the movement of the body, have influenced the design for a shoe that is built with the adaptive elements to tackle the challenges of running on city streets.
Stephan Schneider, PureBOOST product manager at adidas said: “Runners all over the world are making cities their playground and use their runs as the ultimate way to explore. With PureBOOST we wanted to give these runners the ultimate tool to push their own boundaries, and take on the city head first.”
Two early colorways drop on adidas.com on 1/18 (black & white) and 1/25 (black) for $140. More to come on 2/1. Follow the conversation at @adidasrunning on twitter, Facebook and Instagram