Portland, Ore. Jan. 24, 2017 – adidas today unveiled its latest innovation; the adidas Z.N.E. Reversible Jacket, crafted to allow athletes to choose when they want to stand out and when they would rather blend in.
Designed for versatility and built for comfort, this style-led bomber jacket is reversible, with lightweight woven and knitted fabrics and quality design on each side. In addition to premium fabrics, the jacket boasts high-quality details including ribbed hems, laser-cut detailing and bonded cuffs. The relaxed fit and cropped style of the jacket make it both comfortable and fashionable.
“We designed the Z.N.E. Reversible Jacket with athletes of all levels in mind; some moments they want to blend in, others they want to own the spotlight and stand out,” said Andrew Van Zanten, adidas Sr. Designer for Men’s athletics. “This versatile jacket offers the wearer both options, to seize whatever moment suits them. The bonded woven shell delivers a blend of aesthetics and comfort, whichever choice you make”
For women, the jacket is light grey on one side, with a striking black-on-white line design on the reverse offering the wearer a statement piece. For men, the first side is charcoal gray, while a lighter grey design with prominent lines on the inside offers a bold look.
The campaign is fronted by leading athletes Gareth Bale, Garbiñe Muguruza and adidas ambassador Hannah Bronfman.
The jacket is available starting Feb. 1 on adidas.com
and at select adidas stores and select retailers.