Pharrel Williams & Pusha-T Discuss Creativity at adidas Originals Supershell Event
Williams encouraged these young creators to reimagine the iconic Shell- Toe detail from an adidas Originals Superstar, using it is as a canvas for artistic expression, igniting their imaginations to create for an audience of one.
The evening was capped off by a surprise performance by Pusha-T, whom Williams nominated to be one of his Original Superstars, an icon in his field of hip hop music.
Fall/Winter Superstar Campaign
After challenging the notion of what a Superstar is in SS15, adidas Originals continues to explore the concept in Fall-Winter with a campaign that defines the true meaning of what it means to be a Superstar.
The campaign launched last week through a series of black and white videos which featured Pharrell Williams and his five handpicked influencers: Pusha T, Grigoriy Dobrygin, Smithe, VJ Mian and Yoon -- individuals all united in their commitment to creating for an audience of one—the true calling card of a Superstar. The message of the campaign was proclaimed through these six creative voices.
Embodying the notion of Superstars setting their own standards, the group of creatives will continue to bring the concept to life and inspire others to define who their own Original Superstars are over the course of the campaign.
For more campaign details please visit: http://news.adidas.com/US/Latest-News/ALL/adidas-Originals----Original-Superstar--Film-with-Pharrell-Williams/s/0ad06840-dded-43ef-a82f-5bc65d94f7ad
About the adidas Originals Superstar:
The iconic Superstar shoe was first released in 1969 and quickly transitioned from the courts to the streets. The silhouette has been a mainstay of street culture ever since, representing creativity and diversity across the world. For adidas Originals, 2015 marks the next chapter of the Superstar legacy with product drops and artist collaborations throughout the year.
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367