• 15-JAN-2016

Pitti Immagine Uomo "Designer Project" adidas Originals by White Mountaineering FW16

The adidas Originals by White Mountaineering FW16 collection was presented in spectacular fashion last night as the "Designer Project" at Pitti Immagine Uomo 89. Florence played host to a mesmerising light show in which 25 models revealed a collection endowed with the DNA of adidas Originals and the striking, unique aesthetic of the Japanese brand White Mountaineering.

Blending innovative sportswear with an illuminating, kinetic showcase, the presentation rounded off Florence's seasonal gathering with a performance true to the pioneering essence of the collection.

"One, design. Two, utility. Three, technology" - Mr Yosuke Aizawa. The force behind the Japanese menswear brand ¬– White Mountaineering, a Tokyo-based, outdoors-inspired line. Since 2006 the brand has created utilitarian, heritage-inspired collections with a focus on the fabrics, construction and technical features.

Staying true to the White Mountaineering design philosophy, the adidas Originals by White Mountaineering partnership see's adidas' rich sportswear history rooted in White Mountaineering's designs, developing classic sportswear pieces reworked into exciting contemporary designs.

White Mountaineering's signature standout panel construction is seen across a range of silhouettes, adding a technical edge to three-stripes standards on down and varsity jackets, zip-up sweats and athletic track pants.

Tonal colour palettes and extended cuts highlight the collection's stylistic edge, whilst new aesthetic touches underline the collaborative process – the three-stripes mark is transformed into a v-shaped chest motif and sign-off graphic, and an exclusive all-over camo print brings forth the pinnacle of White Mountaineering's form-meets-function approach to style.

Accompanying footwear offerings see the most expansive adidas Originals by White Mountaineering range yet, bringing White Mountaineering's design language to three-stripes icons old and new. Forum Hi, Rod Laver and EQT Running silhouettes render the classic models in striking new forms; Whilst Formel 1, Seeulater and the latest adidas Originals silhouette NMD, encapsulate the progressive edge of each brand's identity.

Releasing August 2016 at selected retailers and online.

Footwear from $150 – $220
Apparel from $60 – $700
Accessories from $30 – $100


  • RaEsa Benjamin Wardle
    Sports Style PR
    United States
    212 352 6134
    503 348 7367