The Z.N.E. Hoodie Primeknit is designed for athletes on the move.
– It’s comfortable, lightweight, breathable and constructed using wrinkle-free fabrics.
– The campaign is fronted globally by Gareth Bale, Angelique Kerber and Hannah Bronfman, and locally by Siya Kolisi, Kagiso Rabada, Damian Willemse and Lyle Foster.
South Africa, 04 May 2018: adidas Athletics has unveiled its latest innovation; the Z.N.E. Hoodie Primeknit, designed for optimum style and comfort for athletes on the move. Insights from adidas athletes reveal that they live life on the move 36 hours at a time, between one game and the next, while they are packing, taking off and in a blur of transit. The destinations might change, but the needs stay the same - premium apparel, built for comfort and easy to pack, to help them stay focused.
For that reason, the Z.N.E. Hoodie Primeknit has been crafted in breathable Primeknit with pre-shaped sleeves which provide additional freedom of movement. The Z.N.E. Hoodie Primeknit is part of a wider adidas Athletics travel collection which also includes Primeknit pants. High-level craftsmanship is evident throughout, with quality knitting techniques and premium bonding details providing a blend of aesthetic benefits to the wearer. This allows for easy styling and self-expression, on game day or any day.
Siya Kolisi, Stormers Captain: “It’s so lightweight and easy to have in your luggage. The thought and detailing that has gone into this product is amazing.”
Kagiso Rabada, World No. 1 Ranked Test Bowler: “It’s warm yet breathable and really stylish too.”
Damian Willemse, Western Province and Stormers rugby player: “It fits and feels great. I’ll be travelling with this hoodie from now on… along with my Bluetooth headphones.”
Lyle Foster, Orlando Pirates Football player: “I’m music crazy and the big hood allows me to listen to music and stay in my zone.”
The adidas Athletics Z.N.E. Hoodie Primeknit is currently available on adidas ecom
, in adidas performance concept stores and select sports retailers countrywide.
Follow the online conversation on Instagram using #zne and #36hrsonthemove, and tag @adidasZA