• 16-AUG-2013

adidas continues the BOOST™ revolution

Since its introduction to the South African market at a local launch event in February 2013, the Energy Boost running shoe has revolutionised the running world. Featuring the groundbreaking cushioning technology BOOST™, that provides the highest energy return in the running industry, it has set a new benchmark for running footwear.

BOOST™ technology is now being rolled out to more adidas running footwear. In addition to the Energy Boost franchise, that will be available in four new colourways for both men and women, BOOST™ cushioning is now also available in the adistar, adizero and Sonic running footwear families.

The key to the BOOST™ innovation lies in thousands of small energy capsules which make up the footwear's distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. As a result, BOOST™ at last combines the previously contradicting performance benefits of soft cushioning and responsiveness to give runners a running experience unlike any other. The revolutionary cushioning material also maintains its performance in almost any conditions, at unparalleled levels and over hundreds of kilometres.