• 12-JUN-2018

  • South Africa

Inspired by the fragility of the oceans, adidas Running launches the UltraBOOST Parley and UltraBOOST X

UltraBOOST Parley and UltraBOOST X
South Africa, 12 June 2018 – Inspired by the fragility of the oceans, adidas Running launches the UltraBOOST Parley and UltraBOOST X shoes, fusing performance-oriented footwear technology with progressive eco-innovation. The high-performance, high-purpose products prove adidas’ and Parley’s commitment to tackle the major threats one step at a time. Featuring an energy‐return BOOST™ midsole and 95% Parley Ocean Plastic™ Primeknit upper, each pair prevents approx. 11 plastic bottles from the possibility of entering our oceans. Available in a range of colourways the silhouettes are available on ecomm and in adidas concept stores from 27th June with retail prices starting from R2999 – R3499.
 
A week after the global Run For The Oceans movement began, running communities around the world are encouraged to continue to Run For The Oceans throughout the Parley campaign 8 June – 8 July, to support the Parley Plastic Program where adidas will match every kilometre run with US$ 1 for the first one million kilometres for runners who sign up to the Runtastic app.
 
To join the movement download the Runtastic app to track each step between 8 June and 8 July. To find out more about the Run For The Oceans and sign up, visit: adidas.co.za/parley.
Follow the conversation at @adidasZA on Instagram using #RunForTheOceans, #adidasParley, #UltraBOOST.