• 10-AUG-2016

The Future Of Women's Running Introduces The New PureBoost X Colourway

Cape Town – The latest PureBoost X colourway will launch in South Africa on 10 August, a running shoe created for women, by women. This comes after the original PureBoost X shoe was introduced in February.

This sleek, form fitting running shoe is built to meet the relentless energy of a female’s active lifestyle, featuring a full length BOOST midsole. Thousands of BOOST capsules come together to generate positive energy, with a distinctive floating arch that hugs the contours of your foot to deliver a personalised fit and completely unique look that supports your every step. Whatever your form, whatever your shape, it moulds to your foot.

adidas Senior Marketing Manager, Mike Jaeggle, commented “This beautiful shoe was designed with only the female athlete in mind, providing the best in energy, performance and style”.
The stretch mesh upper provides a snug fit, while keeping your runs cool and comfortable. From lacing up through cooling down or making a statement, PureBOOST X feels exhilarating and looks amazing the moment you put it on.

adidas PureBOOST X will be available on the adidas ecomm site, Own Retail, Total Sports, Sportsman Warehouse and Cross Trainer stores from 10 August, at a retail price of R1799.

Join the adidas Energy running movement by following @adidasZA on Twitter and Instagram using #PureBOOSTX.