The Latest Evolution In Rugby Footwear Is Here With The adidas Superlight Range
Cape Town, 10 June 2016 - adidas has unveiled its lightest ever rugby boots with the launch of its Superlight range, which features the adipower Kakari Force and the adizero Crazyquick Malice.
Following a period of engagement to secure feedback from some of the world’s top rugby players, adidas has invested thousands of hours of research in developing and delivering the lightest boots to date, to rugby players of all levels.
The adipower Kakari Force and the adizero Crazyquick Malice feature state-of-the-art technology previously unseen in the adidas rugby boots. This includes a neoprene sock designed to provide increased support and ankle stability. The boots also have a groundbreaking and breathable upper material.
The increased technology in the boots has ensured the products are 25% lighter than adidas’ previous collections, delivering significant on field performance benefit.
“adidas is constantly striving to create tangible on pitch benefits to players by ensuring our products are at the forefront of technological advancements,” Adrian de Souza Business Unit Head for adidas Rugby, said.
De Souza adds, “To help deliver this we were able to consult with some of the best players in the game. Through this process we were able to understand the needs of players and thus deliver an exciting product range with the Superlight boots.”
The Superlight range is an evolution of adidas’ unique four silos. The range maintains a boot specifically engineered for each position, however each boot is now categorised into two families: Kakari for forwards and Malice for backs. Each of the boots is individually engineered for its corresponding position requirements to facilitate the best possible performance.
The adipower Kakari Force is the ultimate boot for the tight five. Its brand new outsole was developed from scrum-mapping analysis to deliver powerful support and also has improved traction thanks to its adaptable studs. A unique lacing system locks the foot in place to reduce heel slip. The adizero Crazyquick Malice, designed for the backline, also features a neoprene sock as well as a speed traxion outsole for controlled sidestepping.
Some of the players who will be donning the boots include Western Province and Stormers players, Siya Kolisi and Pieter-Steph du Toit as well as Bryan Habana and current Springbok squad members, Pat Lambie, JP Pietersen, Handre Pollard and Jan Serfontein.
The Superlight range will debut internationally when the World Champion All Blacks take on Wales at Eden Park in Auckland. Locally, the boots will be first seen when the Springboks face Ireland at Newlands on 11 June.
The range will be available at adidas retail stores, adidas ecom at www.adidas.co.za and Sportsmans Warehouse, well as major rugby retailers countrywide from July 1, at a RRP ranging from R999 for junior models boots to R2999 for elite models.
For up-to-date news from adidas South Africa or more information about the new Superlight Rugby Boots, visit: The adidas news stream: news.adidas.com/za
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Gugu NtuliPerformance PR ManagerSouth AfricaGugu.Ntuli@adidas.com27 (0)21 442 6200