• 04-NOV-2014

adidas Originals hosts SNKR FRKR in SA

Simon 'Woody' Wood can be defined by no singular descriptor, and is internationally recognised as a designer, writer, photographer, sneakerhead and founder of the global authority on sneaker culture - Sneaker Freaker.

After numerous adventures throughout the 90s, Woody founded Sneaker Freaker magazine back in 2002. Just over a decade later, Sneaker Freaker has become a globally recognised brand and a key player in the footwear industry.

In September 2014, adidas Originals embarked on a mission to bring Woody to South Africa to gain exclusive insight into the local melting pot that is receiving an increasing amount of interest internationally. While here, he visited Cape Town and Johannesburg; the country's biggest creative hubs, which together stand at the epicentre of a uniquely African movement.

It was in these two cities where he got to spend time with some of the driving forces in the industry today.

Watch the video here.

For more info:

Produced by We-are-awesome FILM
Filmed by Adriaan Louw
Edited by Jared Paisley