adidas StellaSport hits new limits with a trailblazing Spring/Summer 2016 collection that’s ready-for-action anytime, anywhere
(18 January 2016 – South Africa) Sparks fly as the collective energy of action girls everywhere ignites in the new adidas StellaSport Spring/Summer 2016 collection which hit stores on 14 January 2016. Inspired by the effortless cool of the 70’s and -California summers, the collection captures the energetic spirit of the season with a playful and unexpected range of apparel, footwear and accessories. Rainbow lettering, tie-dye texturing, and graphic rose prints are brought to life as they showcase the vibrant dynamics of the urban playground and capabilities of the collection.
Commenting on the range, Brett Burgees, Head of Training at adidas South Africa commented, “The new range once again brings to life all that is the adidas StellaSport girl – young, current and vibrant, looking to make a statement and stand out. It is performance wear with a pop, perfect for various types of training or simply going for a walk with friends while looking incredibly stylish. It is the season’s must have performance apparel for the ever-ready-for-action girl, with patterns and textures to suit any mood.”
This season sees action girls create magic on the streets in monochrome silhouettes with gradient rainbow StellaSport lettering. The all-black nylon hoodie was designed for movement and engineered with Climastorm© technology, allowing true outdoor warriors to remain unstoppable. Urban cliques showcase their skills without feeling the heat in the cool organic cotton of the Climalite© Logo Tee in white or grey and go further in the bold performance jersey Sport Tight in black all over print, which also features compression support. Built to keep up with the daring decisions of the wearer, this season’s Ively Shoe in black is made from breathable fabric and cushioned with new Bounce© technology to cope with quick, multi-directional movements.
The collection moves into playful tie-dye textures that encapsulate spirited summer vibes to inspire action girls to get moving. Go bold and embrace a top-to-toe look with the Tie Dye Tank, Jacket and wet-look, drawstring Woven Short. Finish this energetic colour explosion with the brand new adidas StellaSport Zilia Shoe, ideal for high-intensity training. Built as a one-piece construction, super flexible Adipure© sole technology allows for unrestricted movements and activates the muscles to create the illusion of barefoot running. Strategically placed cut-outs ensure maximum breathability and comfort, whilst a tie-dye sole and glow-in-the-dark strap guarantee standout style into the night.
Vibrant coral-red rose prints meet with sporting silhouettes for an urban take on spring blossoms. Create a look that pops with the Rose Jacket and the Climalite© Rose Bra, a padded and non-padded racer-back construction, which provides statement support, whatever the occasion. Pair with the yellow banded Climalite© Rose Sport Tight and the high-top Irana Shoe in new colour-ways, to create a fierce all-over look that moves effortlessly from the studio to the dance floor. Offering superior ankle support, the Irana Shoe features high-traction technology, to enable action girls to throw shapes in sync with their crew all night long. As temperatures soar, jump head first into the waves with the supportive rose print Swimsuit.
Set the benchmark high and step into the spotlight in this season’s must-have Onesie. Inspired by old-school wrestling silhouettes, this dynamic one piece allows total freedom of movement, whilst Climalite© keeps sweat at bay. Layer-up and create the ultimate sports style statement with energetic and fresh azure blue and green separates; the grey Cropped Tank and the bright green Hoody with logo print with Knee Socks support those quick-fire efforts. The ultra-slick Waistbag in bright red and green keeps belongings safely packed away, whilst the Ivory Shoe offers a cushioned outersole to support stylish action girl’s for miles.
The Spring/Summer 2016 adidas StellaSport collection is available at adidas retail stores and selected sports retailers from 14 January 2016, as well as online https://shop.adidas.co.za/women/.
Gugu NtuliPerformance PR ManagerSouth AfricaGugu.Ntuli@adidas.com27 (0)21 442 6200