• 02-OCT-2013

RUN THRU TIME with adidas Originals

adidas Originals will be launching the RUN THRU TIME pack on Wednesday, 2 October 2013. Celebrating the international launch, adidas Originals has teamed up with South African filmmaker Chris Saunders to represent this execution through a 3-part series of short films to be launched in stages, and released at events in Cape Town, Johannesburg and Durban.

The RUN THRU TIME pack will reveal 3 decades brought back to life driven by 3 running-inspired styles, each of them in three colourways, with only 429 pairs available countrywide. The first launch will take place in Cape Town, highlighting the 80s execution, taking inspiration from the legendary ZX 500, which was adidas' flagship distance running shoe when it was debuted back in the mid-80s.

More details per decade, the 90s and the 00s, will be released closer to the drop dates. The RUN THRU TIME range will be available only at adidas Originals V&A Waterfront as well as Canal Walk Shopping Centres (Cape Town), adidas Originals Menlyn Park Shopping Centre (Pretoria), a store is good (Cape Town), Shelflife (Cape Town), Prime (Johannesburg) and SOHO (Durban).

To more information visit AREA3 blog