• 08-APR-2016

The New PureBOOST ZG Provides Essential adidas Technology And Delivers Stylish Performance

Newsletter 3

In late March, adidas ZA launched PureBOOST ZG, the new running shoe for men featuring adidas Primeknit technology targeted at the amplifier in Johannesburg.  An intimate group of local media and South African celebrities were hosted at the adidas Runbase Braamfontein, in down town Johannesburg, for a PureBOOST inspired style experience. They  were treated to an exclusive styling session with celebrity stylist Siya Beyile.  Among the guests were model/actor Maps Maponyane, Top TV presenter Lunga Tshabalala, and multi award winning hip hop artist, Mtee. Though primarily a running shoe, Siya demonstrated the versatility of PureBOOST ZG with various looks from street style to sporty chic.

The event was well received by male influencers, running enthusiasts as well as fashion lovers alike.