adidas Originals and Italian fashion label, Fiorucci have joined forces through a new creative collaboration celebrating the authentic style, inclusivity and infectious optimism of both brands. Delivering a bold, playful and energetic collection for the female consumer, the collaboration brings together two brands that share a legacy of iconic design and immense cultural significance. Proclaiming their excitement toward the collaboration, Janie and Stephen Schaffer, Fiorucci’s joint CEOs...
Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This season, adidas Consortium is diverging slightly from...
- Creators Unite: adidas and Dr. Jen Welter Partner to Break Barriers - - adidas Football Creates the First Digitally-Crafted Women’s Football Cleat at SPEEDFACTORY USA - adidas announced a multi-year partnership with Dr. Jen Welter , the first female NFL coach and newly named Defensive Specialist Coach for the Atlanta Legends in the Alliance of American Football (AAF). Today adidas and Coach Welter kicked off the first girls’ flag football camp in Atlanta , as part of a series that adidas...
adidas by Stella McCartney launches Spring/Summer 2018 collection with Hologram workout sessions in New York
Herzogenaurach, February 2018: On March 1 st , adidas by Stella McCartney introduces Hologram workout sessions , an experiential showcase bringing new mission LESS IMPACT = MORE POWER to exhilarating heights. Hosted at Manhattan’s Bandier store, the event will celebrate the brand’s most environmentally-friendly collection to date with virtual reality, holograms and immersive experiences. ‘‘At the heart of my collaboration with adidas is an ambition to make a difference in a meaningful way....
adidas by Stella McCartney reveals the Spring/Summer 2018 collection: Experience the best of female sportswear
Herzogenaurach, January 2018: adidas by Stella McCartney launches into the new Spring Summer season pushing the boundaries of innovation in female sportswear. With over a decade of expertise in ...