For many, the playing field is not equal, which is why we believe through radical allyship, advocacy and a fair value system we can create new possibilities for our communities in sport and the culture it inspires. Whilst we won’t get there overnight, through the power of collaboration and a journey of growth and courage, we will keep pushing and learning to help make sport equal.
BRING ACCESS TO SPORT
We strive to turn barriers into opportunities, whether building physical spaces of the future, ensuring our product is more inclusive than ever, or connecting communities to co-create programs and initiatives to uplift and support.
CREATE EQUITY IN SPORT
It is our ambition that everyone experiences fair play and equal representation in sport, whether on and off the pitch or in the locker rooms and beyond
MAKE SPORT SAFE
It’s our ambition that sport be physically and psychologically safe, so all can be their authentic selves, and free of abuse or harassment of any kind.