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LATEST NEWS

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adidas Unveils Elite NFL Rookie Class Alongside new Innovation Lab

23 Mar 2026

Supernova Rise 3 Adaptive

adidas Unveils Supernova Rise 3 Adaptive, Its First Performance Running Shoe Designed in Partnership with and for Athletes with Disabilities

21 Mar 2026

FIFA World CUP 2026 Federation Away Kits Group

adidas Returns The Trefoil to The Fifa World Cup™ for The First Time in 36 Years with Launch of Away Jerseys

20 Mar 2026

adidas Originals and Thug Club Second Global Collection

adidas Originals and Thug Club Bring Playground Energy to Sports Culture in Their Second Global Collection

18 Mar 2026

adidas and Bad Bunny BadBo 1 0 Collection

adidas and Bad Bunny’s Signature BadBo 1.0 Returns in Beige and Black with an Apparel Capsule Collection

17 Mar 2026

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adidas and Humanrace Launch Adizero EVO SL ‘Mars’ and Matching Apparel

16 Mar 2026

adidas x Liverpool Football Club Launches Bringback Collection adidas Group

adidas x Liverpool FC Launch Bringback Range Inspired by Iconic 1995/96 Away Kit

13 Mar 2026

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adidas unveils new Leopard-Print Optimé Leggings with Improved Squat-Proof material for greater comfort and coverage

12 Mar 2026

adidas in store Single Shoe Service UK

adidas Launches Single Shoe Service For Those Living With Leg Limb Difference

11 Mar 2026

adidas x Tyrrell Winston Lightblaze POD

adidas Announces Multi-Season Collaboration with Artist Tyrrell Winston

10 Mar 2026

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adidas Reveal the Hyperboost Edge, Beginning A New Era of Road Running

05 Mar 2026

SS26 CLIMACOOL LACED

adidas drops latest 3D-printed CLIMACOOL LACED: meeting every step with all-round breathability

03 Mar 2026

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Fast Company names adidas one of the Most Innovative Companies for 2026, ranked No. 7 in the World's Top 50 and No. 1 in Advertising & Marketing

“The two sides of our brand absolutely go hand in hand. The more the company engages its DNA as a sports brand, the more its streetwear can build on that legacy." Alasdhair Willis, Chief Creative Officer

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We launched the adidas World Cup Federation Away kits, featuring the return of the trefoil, at an LA celebration headlined by Baby Keem and KAYTRANADA and attended by Kendall Jenner, Damson Idris, Hoyeon, Edison Chen, Asap Nast and many more

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Runner’s World on Hyperboost Edge: “Something meaningful, unique and delivering a running experience that really isn’t out there in the market.”

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Explore the behind the scenes of 2x HYROX World Champion Tim Wenisch as he prepares for the biggest races in the sport

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From the track to the street: a collaboration that unites Y-3 x Mercedes-AMG PETRONAS Formula One Team, available now

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Fastest marathon debut ever: Fotyen Tesfay Haylu storms to 2:10:53 in Barcelona in the Adizero Adios Pro EVO 1

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The adidas Tokyo gets a fresh twist with the “Mary Janes” giving the retro silhouette a softer, fashion-forward feel

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Pharrell’s Humanrace Adizero EVO SL is out of this world in a new colourway and a matching apparel collection

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Avirex Superstar release embodies the raw energy of New York, the place where music, sport and style converge

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