11-Mar-2023
11-Mar-2023
adidas Celebrates Mikaela Shiffrin Becoming The Most Successful Alpine Skier of All Time
Following her 87th World Cup victory today in [insert race] Mikaela Shiffrin has cemented her place in history by becoming the most successful alpine skier of all time. Overcoming many hurdles throughout her career, the trailblazing adidas TERREX athlete is committed to being an inspiration off the slopes, by using her platform to shine a light on issues close to her heart. Speaking after her victory, Mikaela Shiffrin says: “It will take me a while to wrap my head around today’s win and what...
23-Mar-2022
23-Mar-2022
Imagining A More Equitable and Inclusive Future: adidas Announces Sweeping Network for Student-Athletes
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. A Sweeping, Equitable Network With the ability to reach over 50,000 student-athletes across 23 sports and 109 Division1 NCAA schools, the new NIL program...
10-Feb-2022
10-Feb-2022
Adidas Unveils Its First Product With Spinnova
The adidas TERREX HS1 is the first product created in partnership with textile material company, Spinnova Part of the hoodie’s fabric is made from wood-based fibres The adidas TERREX HS1 is a step on adidas’ journey to create nine out of 10 articles with a more sustainable technology, materials, design or manufacturing method by 2025 Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with...
30-Nov-2017
30-Nov-2017
16 USA Volleyball & Olympic hopeful athletes join the adidas family
adidas today announced multi-year partnerships with 16 USA Volleyball athletes vying for spots on either the 2020 Olympic and Paralympic Games rosters. Joining U.S. Women’s National Team setter Lauren Carlini, who signed with adidas Volleyball earlier this year, are outside hitters Jordan Larson, Kim Hill and Sarah Wilhite, setter Carli Lloyd, middles Tori Dixon, Hannah Tapp and Paige Tapp, and opposite Kelly Murphy. From the U.S. Women’s Sitting Volleyball Team, outside hitter Katie...
