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PRIMEBLUE

03-Jun-2020
adidas and All Blacks Continue the Fight Against Marine Plastic Pollution with the Release of New Training Range Made with PRIMEBLUE: Made with PARLEY OCEAN PLASTIC

Featuring adidas PRIMEBLUE: Made With Parley Ocean Plastic performance fabric, a more sustainable technology where 100% of the polyester used is recycled Design inspired by the oceans that surround New Zealand Training collection available now on adidas.com adidas and the All Blacks continue the fight against marine plastic pollution with the release of the All Blacks training range, featuring PRIMEBLUE: Made With Parley Ocean Plastic performance fabric. PRIMEBLUE: Made With Parley Ocean...

09-Mar-2020
A Glimpse into the Future for More Sustainable Apparel and Footwear in Golf

The next stop showcasing adidas’ journey to END PLASTIC WASTE is the golf course. adidas athletes competing in THE PLAYERS Championship this week will be wearing select apparel and footwear made from upcycled plastic waste, a first in the sport. This environment-friendly capsule of apparel and footwear for both men and women is available today. The more sustainable collection is made from adidas’ new PRIMEBLUE material made in part with Parley Ocean Plastic. This upcycled plastic waste is...

31-Jan-2020
adidas Unveils Investec Super Rugby away Jerseys Inspired by and for the Environment of their Home Cities

adidas has today unveiled the away jerseys for all five New Zealand Investec Super Rugby sides ahead of the highly anticipated 2020 season. From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team. All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans. As part of its ongoing mission to end...

28-Jan-2020
adidas aims to end plastic waste with innovation + partnerships as the solutions

Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...

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