15-Sep-2023
15-Sep-2023
adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”
Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.” From sport to...
28-Nov-2022
28-Nov-2022
Pharrell Williams’ Humanrace™ Teams Up With adidas Originals To Pay Tribute To The Three Stripes' Football Heritage With The AW22 Samba Capsule by Pharrell
As a nod to the sport and the legacy of the Samba silhouette, adidas Originals and Pharrell Williams unveil a new Humanrace™ capsule collection. The capsule collection features an elevated reconstruction of the iconic Samba using premium materials, while the apparel brings together elements from adidas’ rich football history and includes knit jerseys, shorts, and ripstop jackets. Night Grey and Cloud White bring a juxtaposing simplicity to the established adidas x Pharrell palettes,...
