01-Aug-2022
01-Aug-2022
adidas unite with Thebe Magugu in FW22 for first collection inspired by African heritage, inclusivity and kinship
The adidas x Thebe Magugu collection features vibrant and expressive sport and style designs that celebrate community, heritage, and identity, inspired by the South African designer's upbringing Powered by adidas and Thebe’s passion for inclusivity, this function-meets-fashion female collection includes modesty swimwear, inclusive sizing in sizes XL to 4XL and gender-neutral pieces Each performance piece in the collection features leading performance technology made in part with recycled...
06-May-2022
06-May-2022
adidas celebrates Yoga is for all, In SS22 campaign featuring Paulo Dybala, Deepika Padukone and Adriene Mishler
Dedicated yoga collection from adidas has been consciously crafted, inspired by the elements and aims to support through every move and practice, with apparel for women, men, and kids The campaign celebrates what brings different people to the mat, no matter their background, ability, or reason to practice Paulo Dybala, Adriene Mishler, Deepika Padukone and Gustavo Padron feature in the campaign and share why they make space for yoga The Yoga Make Space collection is now available worldwide...
24-Jan-2019
24-Jan-2019
adidas & BAPE® Introduce Limited-Edition Capsule Collection
Trail-Blazing Collaboration Showcases the Intersection of American Football and Streetwear Culture To celebrate one of the biggest sporting events of the year, adidas has teamed up with iconic Japanese streetwear brand A Bathing Ape® (BAPE®) for a limited-edition capsule collection that applies BAPE®’s iconic design language to a range of adidas Football cleats, and adidas footwear, apparel, equipment and accessories. Situated in the heart of Tokyo, one of the leading fashion hubs of the...
18-Apr-2018
18-Apr-2018
adidas Womens reveals the April 2018 Bras & Tights Mailer with Danielle Acoff: Be an outsider with an Alfresco workout
The promise of summer brings with it longer, brighter days. What better reason to move beyond the studio and into the outdoors for a #sweat session? Whether it’s roof-top circuits, or yoga by the water’s edge, channel your efforts and energy into an open-air endeavour today. This month, we caught up with LA-based yoga instructor Danielle Acoff to see how she takes her workout beyond her four walls. Passionate about practising her sport outside, Danielle’s inspirational Instagram gallery...
01-Mar-2018
01-Mar-2018
adidas by Stella McCartney launches Spring/Summer 2018 collection with Hologram workout sessions in New York
On March 1st, adidas by Stella McCartney introduces Hologram workout sessions, an experiential showcase bringing new mission LESS IMPACT = MORE POWER to exhilarating heights. Hosted at Manhattan's Bandier store, the event will celebrate the brand's most environmentally-friendly collection to date with virtual reality, holograms and immersive experiences. "At the heart of my collaboration with adidas is an ambition to make a difference in a meaningful way. As a global brand, we have a...
11-Jan-2018
11-Jan-2018
adidas Womens reveals the January 2018 Bras & Tights Mailer with Jaws Nelson : Social Fitness - The More the Merrier
The dawn of a new year doesn’t have to mean a new you. We know you already have a plan and you’re on track to smash it as always. So, forget setting fresh goals – let’s talk solutions. Keep motivation at peak level by finding inventive new ways to socialise with your friends now the festivities are over. Why just meet for dinner and drinks when you could meet for a work out first? It’s time to shake up your routine and maximise your time. We caught up with sought after NYC boxer, Julie...