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adidas FOCUSBREATHEIN Designed for Running Remedy and Re-Energizing a Personal Best Mindset

Today, adidas reveals FOCUSBREATHEIN – a new running shoe that offers smooth movement and provides lightweight comfort and performance for those who use running as a way to re-energize and establish their personal best mindset. Ready. Set. Glow! Inspired by the restorative effects of exercise on a person’s wellbeing, adidas FOCUSBREATHEIN combines a translucent upper with a BOUNCELITE EVA midsole, blending iconic adidas performance DNA with modern underfoot comfort. adidas FOCUSBREATHEIN is...

adidas by Stella McCartney reimagines iconic training looks for a new generation

adidas by Stella McCartney continues to push boundaries in performance wear with the Spring/Summer 20 collection. Inspired by the collective of next-generation athletes, the new season apparel reimagines classic performance looks with innovative design. The SS20 collection takes a fresh approach to iconic training looks within two new capsules: Club Collective and Boxfit. Both feature a mix of high-performance training essentials that fuse style and sport seamlessly and designed to support...

adidas Running reveals adidas ULTRABOOST 20, Celebrating Partnership with ISS U.S. National Lab

Today, adidas Running reveals the adidas Ultraboost 20 in partnership with the International Space Station (ISS) U.S. National Laboratory, once again revolutionizing its iconic leading performance running shoe. Drawing parallels with the construction of a space shuttle in which every part has a unique purpose, each element in the adidas Ultraboost 20 has been maximized for a specific performance-driven function, allowing athletes to elevate their performance to new heights. Spacerace...

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adidas by Stella McCartney storms into the Fall/Winter 2018 season with a first of its kind 4D workout in Shanghai test

- The adidas by Stella McCartney Fitness Exchange reaches next level power - - Global fashion icon Ming Xi joins the experience for a virtual run through Paris - Herzogenaurach, August 2018:...

adidas Running Launches Brand-new AlphaBOUNCE Instinct, designed to give Athletes an Edge in their Sport

Features Adaptive Torsion System in s-curve pattern, made with BOUNCE, designed to provide maximum cushion and comfort without sacrificing the foot’s natural movement Versatile functionality...

adidas Womens reveals the June 2018 Bras & Tights Mailer with Minh Thu: Give me Strenght: Harness the Day with High Energy ABS

Now the mornings are light and bright, your workout possibilities are endless. You know what they say – the early bird gets the worm, so take advantage of that extra energy and kick start the day...

adidas Womens reveals the July 2018 Bras & Tights Mailer with Julie "Jaws" Nelson: Life's a Beach – Let’s work it out

It’s the height of summer, so naturally, we’re heading to the beach. But there are way more benefits to the sand than just sitting on it. Let the world become your playground and the beach your...

adidas Womens reveals the May 2018 Bras & Tights Mailer with Meagan Kong and Adrienne LDN: Lets summer fuel your optimism

With summer right around the corner, get ready to embrace the good vibes by channelling your energy into new experiences, grabbing your sports bra and tights, and getting pumped to do your thing....

adidas Womens reveals the April 2018 Bras & Tights Mailer with Danielle Acoff: Be an outsider with an Alfresco workout

The promise of summer brings with it longer, brighter days. What better reason to move beyond the studio and into the outdoors for a #sweat session? Whether it’s roof-top circuits, or yoga by the...

adidas by Stella McCartney launches Spring/Summer 2018 collection with Hologram workout sessions in New York

On March 1st, adidas by Stella McCartney introduces Hologram workout sessions, an experiential showcase bringing new mission LESS IMPACT = MORE POWER to exhilarating heights. Hosted at Manhattan's Bandier store, the event will celebrate the brand's most environmentally-friendly collection to date with virtual reality, holograms and immersive experiences. "At the heart of my collaboration with adidas is an ambition to make a difference in a meaningful way. As a global brand, we have a...

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