adidas announces multi-year partnerships with top NFL prospects

adidas announces multi-year partnerships with top NFL prospects

  • 27-FEB-2019
adidas Football Introduces the 2019 adizero 40 and adizero 8.0 PK Cleats
 
 
The top prospects for the 2019 NFL Draft are taking over Indianapolis, Ind. this week and today adidas announced new multi-year partnerships with Marquise Brown, WR from Oklahoma and Hakeem Butler, WR from Iowa State.
 
Marquise “Hollywood” Brown was a first-team All-American and first-team All-Big-12 in in 2018, finishing the season among the nation's Top-10 in receiving yards (1,318) with 75 reception and 10 receiving touchdowns in 12 games. Hakeem Butler also finished among the nation's Top-10 in receiving yards (1,318) and yards reception (22.0) and leading the Cyclones with 60 receptions and nine receiving touchdowns in 13 starts in 2018.
 
The newest members of the adidas family join a roster that includes 2018 NFL MVP Patrick Mahomes of the Kansas City Chiefs, 2018 Super Bowl Champion Sony Michel of the New England Patriots, 2017 NFL Rookie of the Year Alvin Kamara of the New Orleans Saints, 2016 Offensive Rookie of the Year and Pro Bowler Dak Prescott of the Dallas Cowboys, 2016 Defensive Rookie of the Year and Pro Bowler Joey Bosa of the Los Angeles Chargers, two-time NFL MVP (2011, 2014) Aaron Rodgers of the Green Bay Packers, Super Bowl 50 MVP Von Miller of the Denver Broncos and Pro Bowlers DeAndre Hopkins of the Houston Texans, Keenan Allen of the Los Angeles Chargers, Adam Thielen of the Minnesota Vikings, Juju Smith-Schuster and James Conner of the Pittsburgh Steelers, among others.
 
Butler will be among several top prospects that will debut the 2019 adizero 40 cleats and 2019 adizero 8.0 cleats for his on-field workouts and 40-yard dash times in Indianapolis this weekend.
 
2019 adizero 40 Cleats
 
Aerodynamic and weighing in at only 4.7 ounces, the 2019 adizero 40 cleats are the undisputed lightest cleat in the game. Inspired by the afterburners on the fastest fighter jets in the air and crafted for the fastest players on the gridiron, the 2019 adizero 40 cleats feature a glowing burnt orange colorway and sonic boom wave-like pattern that pays homage to F-15, F-16, F-22 and F-35 fighter jets.
 
Specifically created for the 40-yard dash and athletes who want to showcase their style while attempting to break land speed records, the 2019 adizero 40 cleats are constructed from an ultra-lightweight, yet extremely strong fiber. The SPRINTSKIN Ultra upper is engineered to provide reinforcement only in key support zones for elite performance, while sitting atop a SPRINTFRAME football plate with strategically placed SPRINTSTUDS designed to provide peak performance and acceleration for the 40-yard dash.
 
2019 adizero 8.0 Cleats
 
Engineered for football’s fastest players, the adizero takes the football cleat silhouette to the next level by incorporating a sneaker profile and redefining fit, feel and lightweight construction.
 
Bringing sneaker style and insights from the streets to the gridiron, the 2019 adizero 8.0 PK cleats feature a Primeknit bootie, which is sculpted to be aerodynamic and wrap around the foot in order to provide a sock-like feel. Inspired by innovations from the adidas Running Uncaged UltraBOOST and adidas Originals NMD silhouettes, the adizero 8.0 is engineered to naturally move with the foot on the field, allow for flexibility and movement through the ankle, and help provide a comfortable, precision fit with maximum breathability.
 
The Primeknit upper is seamlessly blended with a lightweight, TPU overlay that helps provide structure for lateral movements, durability and support, while an anatomical lacing system aligns to the bones of the foot for added comfort. The comfortable yet durable upper is powered by a metallic electroplated SRPINTFRAME with strategically placed SPRINTSTUDS with a rotational traction zone that is designed to provide peak performance, multi-directional strength and unrivaled traction.
 
The finishing touches include adidas’ iconic Three-Stripes emblazoned at the toe cap of the cleats, the adidas Badge of Sport logo at the arch of the medial side of the cleats and a “adizero” moniker dons the front pulltab.
 
The 2019 adizero 40 cleats will be available for $180 and the adizero 8.0 cleats will be available for $150 each on 3/1/19 at adidas.com, Eastbay.com and dickssportinggoods.com. Join the conversation on Twitter and Instagram via @adidasFballUS and https://www.facebook.com/adidasfootballus #teamadidas.

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