Home of Innovation

“ Home of Innovation is our living laboratory. It’s where we explore, test, learn, refine, and transform athlete insights into the next generation of performance solutions. It is not a finished vision of the future, but a future continuously being built. ”

– Alasdhair Willis, Chief Creative Officer, adidas

It All Starts With The Athlete

Built on a legacy of innovation, adidas reimagines every step of the athlete journey to amplify human performance.

Everything begins with the ambition and our guiding philosophy: Only the Best for the Athlete, at Speed. Inspired by founder Adi Dassler's athlete-first mindset, adidas has shaped the course of sport through breakthrough innovations — from screw-in football studs to cutting-edge performance technologies.

Driven by the same mindset, relentless curiosity and a commitment to pushing what's possible, adidas Innovation works side by side with the athletes, creating breakthroughs through real needs and shared intent.

By embedding athlete feedback, testing and data directly into every stage of the design process, adidas' team of experts turns real performance insights into products that reimagine every step of the athlete journey — from preparation to performance and recovery.

PREPARATION

PERFORMANCE

RECOVERY

Focus Areas

Future Of Fast

When you reduce and refine, speed is inevitable.

OPEN FUTURE OF FAST

Future Of Cool

Cooling isn't comfort, it's competitive advantage.

OPEN FUTURE OF COOL

Future Of Strength

Strength isn't just power.

OPEN FUTURE OF STRENGTH

LATEST INNOVATIONS NEWS

SEE ALL

adidas unveils the Adizero Adios Pro 5 – a race day super shoe harnessing Evo 3 DNA

adidas unveils the Agravic Speed Ultra Evo, bringing record-breaking road racing innovation to the world's toughest trails

adidas Basketball introduces BB.01, the First Shoe from Project: R.A.P.

Explore More Innovation Stories

Press assets - Home of Innovation

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FAQs

What is adidas Home of Innovation?

Home of Innovation provides a behind-the-scenes look at how adidas creates innovation with athletes at the center of the process.

It’s adidas' living laboratory where the brand explores, tests, and refines athlete insights to create the next generation of performance solutions through research, biomechanical analysis, design, prototyping, and testing.

What are the three main innovation platforms featured at Home of Innovation?

The three platforms are

Future of Fast, with the ADIZERO technology for speed across all terrains;

Future of Cool, with CLIMACOOL technology for temperature regulation in hot conditions

Future of Strength, with the TECHFIT for stability, muscle efficiency, and compression-focused support.

How does adidas innovate?

adidas combines athlete feedback, performance data, and scientific testing to create products that help solve specific athlete challenges. Teams of engineers, scientists, biomechanists, product developers, and designers work across adidas innovation hubs in Herzogenaurach, Germany, and Portland, USA, collaborating with athletes throughout the development process.

Which sports are covered by adidas innovation?

adidas innovation supports a wide range of sports, including football, running, track and field, basketball, training, outdoor, winter sports and more, helping athletes perform better at every level.

How does adidas involve athletes in the innovation process?

Athletes are involved throughout the development journey, from identifying performance challenges to testing prototypes and providing feedback. Their insights help adidas teams refine products and ensure innovation is grounded in real athlete needs.

Where does adidas conduct athlete research and testing?

adidas conducts fieldwork with athletes in their training environments, including working with runners like Sabastian Sawe in Kenya and Tigst Assefa in Ethiopia to gather authentic performance insights.

What records did adidas athletes break using these innovations?

The latest records included Sabastian Sawe breaking the sub-2-hour marathon barrier with a world record of 1:59:30, Yomif Kejelcha running 1:59:41 in his debut marathon in London and later breaking the half marathon world record in Buenos Aires, and Tigst Assefa setting a women's-only world record of 2:15:41, in London 2026.

HOME OF INNOVATION