Heritage sportswear meets Next-Generation design with new athletics collection

Heritage sportswear meets Next-Generation design with new athletics collection

  • 27-JAN-2020
  • HERZOGENAURACH
  • The new capsule collection offers contemporary apparel that fuse sport and style
  • The range is rooted in and inspired by sports culture from around the world
  • Features a mix of fresh silhouettes for men and women that can be mixed and matched to create multiple looks

adidas launches the Spring/Summer 20 Athletics collection, a capsule wardrobe that reimagines the essence of iconic sportswear staples for the next-generation athlete.  

The Spring/Summer 20 collection features contemporary sportswear for both men and women who seek functionality and style in their everyday apparel. The collection features a mix of performance and streetwear staples across apparel, footwear and accessories that can be mixed and matched to create multiple distinctive looks.

Built to be worn before and after performance, the range includes a selection of pieces with relaxed silhouettes designed for stylized layering available in sports utility fabrics that offer unrivaled comfort and freedom of movement. Functional detailing features throughout, including discrete woven pockets, customizable patches, and reversible apparel. 

Paying homage to classic sports culture, the collection interprets favorite sportswear staples with modern design touches.  From the exaggerated oversized iteration of the classic varsity jacket seen in the updated VRCT Jacket, to the integration of tribal patterns in the Urban Tiger Oversized Hoodie inspired by Thai Boxing, or the classic team color-blocking in the new Sports Dress, the collection takes new shapes and forms with bold prints, distinctive embroideries, and fresh silhouettes. 

To celebrate the SS20 collection, adidas has collaborated with a diverse collective of creators from around the world including New York dancer Mette Towley, Real Madrid footballer Isco, and actress Natasha Liu Bordizzo. Watch the campaign brand film at adidas.com/madehere.

The first drop of the SS20 collection is available from 06 February at adidas stores and adidas.com with additional pieces launching throughout the season. 

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