Today, adidas Basketball unveils the latest iteration of the iconic Anthony Edwards 1 franchise with the Anthony Edwards 1 Low, an extension of Anthony Edwards’ continued success with his signature shoe line.
The Anthony Edwards 1 Low continues to inspire self-belief while showcasing the future of adidas Basketball through innovative design and technology, constructed to exceed performance expectations on the court.
The Anthony Edwards 1 Low features a futuristic design with meticulous precision along with innovative features crafted to Ant's specifications including:
- Generative Support Wing: This bold and distinct TPU design provides stability and containment, enabling athletes to play explosively in all directions while ensuring mid-foot breathability.
- Light Boost: The new Light Boost guarantees maximum energy return on the court without adding to the shoe’s overall weight.
- Herringbone Outsole: The enlarged herringbone outsole provides superior traction, giving athletes the grip they need to dominate on the court.
The campaign videos showcase Anthony Edwards' unwavering self-belief and transformative impact on the basketball world in just four NBA seasons. His dynamic playing style features gravity-defying acrobatics, versatile scoring skills, and unwavering commitment to defense, making him an NBA icon.
“This summer, no one is keeping up with the Anthony Edwards 1 Low,’’ says Anthony Edwards.
“We dropped the top on your favorite hooper’s favorite hoop shoe, perfect for leaving the
defense looking silly. Believe that.”
Inspired by Ant’s rise to the top after only four seasons in, the Anthony Edwards 1 Low “Ascent” colorway will debut on July 20, 2024 at 10 a.m. ET alongside the Anthony Edwards1 Mid “Ascent”.
Anthony Edwards 1 Low is also available in other colorways:
- The “Lucid Lime” colorway represents the bold and electric style of Ant’s game, impossible to ignore.
- The “Mural” colorway represents the mural honoring Ant’s late mother and grandmother which was created in his hometown of Oakland City, Atlanta, and shows love to those who loved him most. Created by artist Jeks in 2023, the mural commemorated the launch of Anthony Edwards 1 and the official designation by the City of Atlanta declaring August 5 “Anthony Edwards Day”. The mural is a beautiful tribute to Ant, showing how far he’s come and paying homage to where it all began.
- The “Night Indigo” colorway is inspired by Ant’s elite athletic performance this summer and the excellence he demonstrated on a global stage
PRESS CONTACT
adidas Basketball | PR Consulting
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For more information and to stay updated on the Anthony Edwards 1 Low, please visit
https://www.adidas.com/Anthony_Edwards.
To learn more, visit: adidas.com/basketball
IG: @adidasbasketball / @adidas
Twitter/X: @adidashoops / @adidas