- From the All-Star Game to NIL Future Stars Showcase, adidas will bring together current and future stars of the game
- The brand will also drop special edition product capsules and all-new collaborations with Willy Chavarria and Hellstar – designed for the court and beyond
- Fans on the ground are invited to immersive experiences, including AntLAnd, a four-day interactive space, inspired by Anthony Edwards and Los Angeles, the host city
Today, adidas unveils its plans for NBA All-Star Weekend 2026 in Los Angeles, bringing together players, fans and partners to celebrate the best of basketball culture. The program features new product launches, including fresh collaborations with Willy Chavarria and Hellstar. The brand is also curating unique fan experiences, athlete appearances and community events between February 12 and 15.
adidas’ strong presence over the weekend is part of its commitment to being the brand for the next generation, at the intersection of sport and culture. adidas' presence at All-Star Weekend 2026 will be bolstered by athlete partners participating in the weekend’s festivities, including All-Stars Anthony Edwards (Guard, Minnesota Timberwolves) and Donovan Mitchell (Guard, Cleveland Cavaliers), as well as Rising Stars VJ Edgecombe (Guard, Philadelphia 76ers), Jeremiah Fears (Guard, New Orleans Pelicans) and Collin Murray-Boyles (Forward, Toronto Raptors).
“The next generation of basketball lives at the intersection of culture and performance. NBA All-Star Weekend is the ultimate expression of that energy. In Los Angeles, we’re bringing the vision of adidas Basketball to life – immersing fans in the culture that defines the game and our journey to be the brand for the next generation,” said Max Staiger, Global General Manager of adidas Basketball.
NEW PRODUCT DROPS
For All-Star Weekend 2026 adidas will drop an ambitious release line up, spotlighting some of the most coveted partnerships and special colorways on adidas’ most iconic signature franchises.
Willy Chavarria All-Star Weekend Capsule Collection
adidas Originals and Willy Chavarria debut an All-Star Weekend capsule where sport, culture, and community move as one. Launching in Los Angeles before making its impact worldwide, the drop includes a dedicated NBA All-Star Weekend capsule and a Compton Cowboys collaboration. The collection includes a full range of apparel and footwear, led by a Harden Vol. 10.
Available: February 13
Hellstar x Anthony Edwards
The new Hellstar x Anthony Edwards collaboration is inspired by the concept of "being a light in the dark." This theme is visually translated through chrome details and desert camo graphics, merging performance and lifestyle. The Hellstar x Anthony Edwards drop will include a new colorway of the Anthony Edwards 2 shoes, the third edition of Hellstar’s iconic Hellstar Superstar and accompanying apparel.
Available: February 14
IMMERSIVE FAN EXPERIENCES AND POP-UP EVENTS
adidas’ LA takeover includes events across the city from Thursday to Sunday, celebrating the best of local basketball culture.
AntLAnd (February 12-15)
AntLAnd is a four-day retail experience, inspired by Anthony Edwards and his peach world, but uniquely LA. Young hoopers are invited to experience the game through Ant’s eyes. At the center of AntLAnd is “The DAWG Park”, a 3v3 half-court that offers multiple opportunities for fans to practice their skills and take part in pop-up challenges. AntLAnd will also feature Laser Star (in collaboration with Hellstar), an interactive space with rolling laser tag tournaments, featuring the new Hellstar collaboration, NBA 2K gaming lounges and more.
adidas x Shoe Palace x Willy Chavarria Backyard Cookout (February 12, 12pm PST – February 15, 8pm PST)
Steeped in LA culture, this event will feature pop-up shops, regionally inspired food, an exhibition basketball game with creators, and surprise musical performances from artists including Global Superstar Peso Pluma and Randy Savvy from the Compton Cowboys.
The Showdown (February 14, 6pm PST)
A one-day invitational with teams drafted by content creators Cam Wilder, Ray Asian Boy, YourRage, and Matt Kiatipis. Teams will compete against each other in a round-robin tournament with teams bolstered by NBA legends like Tracy McGrady.
NIL TALENT SHOWCASE
As part of its commitment to being the brand for the next generation and actively growing the game of basketball through grassroots programs, the weekend will see adidas introduce some of the world’s top youth talent to the world.
NIL Future Stars Showcase (February 12, 3.30pm PST – February 15, 6.30pm)
The NIL Future Stars Showcase is a four-day event that will feature the world's top high school athletes and elite international youth teams competing head-to-head. The showcase will feature 5-star recruits including Anthony Thompson, Caleb Holt and Bruce Branch III, among other elite high school players.
adidas will be broadcasting live across the weekend, sharing the biggest moments with the world. Fans can stay tuned to adidasBasketball to get the latest updates about where to watch the games.