Today Fear of God Athletics in partnership with adidas announce the Fear of God Athletics team will be joining Overtime Elite as the league's eighth team. The Athletics basketball team will be outfitted in uniforms and performance footwear designed by Fear of God Athletics. The announcement of the team signifies the brand’s commitment to the next generation of athletes.
"Fear of God has always drawn inspiration from, and been guided by the spirit of sport, both off and on the court. We are excited to be in a position to tangibly reach the next generation through this partnership with OTE. Our goal has always been to inspire the next generation. At a baseline through honest intentional product, we believe we can provide the team with the messages of purpose, confidence, and teamwork, which are foundations for the game of life and basketball." - Jerry Lorenzo, Fear of God
“We are thrilled to represent Fear of God Athletics in the Overtime Elite basketball league! This partnership goes beyond basketball—it’s about aligning with a higher purpose to make a meaningful impact on the lives of our players. The inspiring work Jerry has done motivates us, and we’re eager to see how our program can reflect the values that Fear of God stands for.” - Fear of God Athletics Head Coach Cilk McSweeney
“We are excited to announce Fear of God Athletics as Overtime Elite’s newest team. Throughout our brief history, we’ve always approached teams and their identities in an unconventional way and have been intentional with partners who aligned with our vision around athlete empowerment. Jerry Lorenzo has created a beloved brand with a high sense of mission, and we’re looking forward to bringing our brands together through basketball, inspiring a whole new generation of fans.” - Tyler Rutstein, Chief Brand Officer, Overtime Elite
Team Athletics will debut their new uniforms during their game against the City Reapers on Friday, November 8 at OTE Arena, which will be available for streaming live on Amazon Prime Video.
More information about the II Basketball, Fear of God's first true performance sneaker will be released in December 2024.
ABOUT FEAR OF GOD
Fear of God was founded in Los Angeles in 2013 by Jerry Lorenzo, and comprises Fear of God, Fear of God ESSENTIALS, and Fear of God Athletics. Defined by precise yet comfortable tailoring, exquisite fabrics and meticulous craftsmanship, the independent house establishes a new era for American luxury.
ABOUT ADIDAS
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of €21.4 billion in 2023.
ABOUT OVERTIME ELITE
Overtime Elite is an 8-team basketball league with the top 16-19-year-old elite players from around the world. OTE is grounded in a foundation of basketball development, academic acceleration, and economic empowerment. OTE offers unprecedented exposure to its players both as it relates to NBA scouts and college coaches but also to a massive social audience and key brand partners including State Farm, Gatorade and adidas. OTE serves the next generation of fans closer to the action, on their own terms, while still keeping the basketball at the highest and most competitive in the country.