Master of Ceremonies: Introducing the Dame 5

Master of Ceremonies: Introducing the Dame 5

  • 25-JAN-2019
  • Portland, ORE.
  • adidas Basketball creates a collage with unique chapters of Damian Lillard’s life through his fifth signature shoe, the Dame 5
 
The Dame 5 is designed for ultimate control, focused on comfort, stability and traction. And just as Dame controls the court, he is the Master of Ceremonies in his game, life and world. Dame is a captain, leader, brother, father and emcee. The Dame 5 represents these unique pieces of his life, creating a collage of who Dame is both on and off the court.
 
Dame’s latest signature features full-length Bounce cushioning and a lateral banking barrier for on-court stability. The upper is designed with lightweight materials, a padded collar and internal pod system for comfort and support. The silhouette is also constructed with a zonal herringbone traction pattern for enhanced grip and energetic color palettes.
 
People’s Champ (Feb. 1): Celebrating Dame’s passion for boxing, People’s Champ pulls on both classic boxing elements and Rip City for color inspiration.  
 
All Skate (Feb. 1): Growing up in Oakland, everybody skated. All Skate takes a different spin on skate culture and one of Dame’s favorite off-court hobbies.
 
YKWTII (Feb. 1): Dame Time. Lillard Time. No matter the label, You Know What Time It Is. YKWTII pays homage to one of the league’s most clutch scorers and his infamous celebration.
 
Suga Gee (March 1): Honoring Dame’s mom Gina aka Suga Gee with one of her favorite colors
 
DameGoose (April 5): Inspired by his favorite childhood bike, DameGoose features unique colors from the one that almost got away. “Somebody stole that bike, and I went searching. We went around the neighborhood and found it. You ain’t keeping this one. That’s ours.”
 
La Heem, The Dream (May 3): Designed with black and gold accents, the colorway features “La Heem” and “The Dream” along the heel and outsole. “La Heem is my alter ego. It’s a Muslim word, but it just started cause my cousin would always say La Heem. It [represents] the best of the best. It’s a Muslim word that means to be ahead of or to be passing. It’s kind of [become] my thing. It’s like everything else I do, I’m La Heem.”
 
Dame 5 ($115) will be available beginning February 1 at adidas.com, with additional colorways dropping throughout 2019.
 
Follow the conversation @adidashoops on Twitter and Instagram with #Dame5.

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