We signed a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, marking a significant moment in our history as we enter the pinnacle of motorsport

“Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.” Bjørn Gulden, CEO of adidas