adidas Football today unveils the F50 Salah, a boot created to immortalize one of football’s modern greats. As Mohamed Salah continues to write his legacy on the world stage, adidas celebrates his impact with a bespoke F50 Elite FG, set to take the spotlight during AFCON.
Inspired by Salah’s heritage and the enduring history of ancient Egypt, the design draws from the timeless symbolism of hieroglyphs, showcased throughout the boot as intricate sand-toned details carved into a clean white base. Bold yet minimal, the execution reflects the explosive speed, unpredictability and attacking chaos that define Salah’s game.
The F50 Salah features a crisp white upper, adorned with sand-toned, Egyptian-inspired lettering and detailing throughout, drawing inspiration from the desert dunes of Salah’s heritage. Gold Three Stripes run along the lateral side, complemented by a gold F50 logo beneath, while a white F50 logo appears on the forefoot. A white tongue with gold detailing completes the upper, delivering a refined yet striking aesthetic.
The new adidas F50 Salah boots will be available from today at selected retail stores and online at www.adidas.com/us/men-soccer-shoes.