adidas Originals and Pharrell Williams release multi-color Boost You Wear LVL

adidas Originals and Pharrell Williams release multi-color Boost You Wear LVL

  • 05-APR-2019
  • HERZOGENAURACH
Pharrell brings his inimitable visual flare to one of adidas Originals’ most striking silhouettes this season, transforming the evolutionary BYW silhouette with an unmissable multi-color palette.
 
 
A progression of adidas’ groundbreaking Feet You Wear concept from the 1990s, the BYW (Boost You Wear) model features a unique podular tooling which facilitates freedom of movement across the foot. The use of contemporary Boost™ tooling then pushes this ethos even further, offering the greatest cushioning available today.
 
For this collaborative release, Pharrell updates the BYW model in his signature vibrant aesthetic, countering a white knitted sock upper with contrast overlays in red, green, yellow and blue, particularly across the shoe’s distinctive Boost™ tooling. 
 
Finishing touches on the forefoot, lateral side and lace loops complete the picture, while embroidered text details reading ‘Gratitude’ and ‘Empathy’ across the tongue panels add a final touch of Pharrell’s universal humanist philosophy. 
 
The adidas CRAZY BYW LVL X PW releases worldwide on March 29th, 2019 for $250. 

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